One tool to engage
Map out and streamline your marketing activities across the channels with Pushwoosh Customer Journey Builder. Messaging, audience segmentation, and analytics — all in one visual tool.
Tried and loved Pushwoosh’s messaging features
Build personalized customer journeys easily
Plan, execute, analyze, and fine-tune omnichannel campaigns within one marketer-friendly tool. Use Pushwoosh Customer Journey Builder with its out-of-the-box messaging formats to:
- Incorporate all channels in a single workflow — push notifications, in-app messages, emails, SMS, and WhatsApp;
- Optimize your conversion paths: target specific audience segments, run A/B/n tests, and choose proven automated journeys.
Plan, create, and execute seamless customer journeys
Design and launch customer journeys without coding
Set up your campaigns faster with a simple interface and neat visualizations in a single screen. It is easy to get started even for non-tech-savvy marketing teams.
- Kickstart your customer journey orchestration with basic pre-built touchpoints and default events for any path.
- Build multiple customer paths in a single screen with a no-code drag-and-drop editor.
- Get tips from Assistant to make your journey ready to launch.
- Move on with content creation using AI-powered suggestions.
Leverage powerful marketing automation
Autosend messages in response to real-time user behavior, such as push notification open, screen views, etc.
- Branch customer journeys with highly specific segmentation, planning activities for various scenarios, such as unsubscribes, purchases, cart abandonment, and more
- Autosend messages in response to real-time user behavior, such as push notification open, screen views, etc.
- Check push reachability before launch and send your messages via accessible channels to get them delivered for sure
Improve campaign performance on the go
See real-time engagement, fine-tune your campaigns, and reach your marketing goals faster.
- Get the whole picture of your campaign performance on the Journey canvas.
- Pause and edit your journeys and simplify their structure to grasp a better understanding of the workflow
- Visualize customer journey paths, notice drop-offs, and take measures ASAP
Fit into user context with relevant offers
Employ one-to-one marketing to reach out to your clients with engaging messages that will resonate with them.
- Anticipate user behavior with guidance, reminders, and incentives
- Use your design to create custom-tailored messages matching your brand’s tone of voice
- Send personalized messages based on user devices, OS, languages, and other zero- and first-party data
Know your audience and get new insights
Target and analyze highly specific audience segments. Spot the best-performing paths leading to conversions in detailed customer journey analytics.
- Evaluate performance with the help of data-driven analytics and reports viewed as visual dashboards and charts.
- Understand your buyer personas with flexible segmentation and RFM analysis. Predict user behavior too!
- Go for A/B/n testing to find out what drives the best results.
See Pushwoosh Customer Journey Builder in action
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
Create omnichannel customer journey experiences
Unify all touchpoints that your customers have with your brand to build an effective omnichannel marketing strategy. Grow and scale your business by seamlessly integrating any digital marketing channel into your workflow. The transparent pricing model lets you choose one channel or a bunch of them, paying only for the units you use.
Reach your users personally
Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel.
- Mobile and web channels
- Trigger events and scheduling
- Real-time segmentation
- Track & react to users’ clicks and conversions
Everything a marketer needs for customer journey building
Easy to start
Start working right after the Pushwoosh SDK integration. Use Default Tags and Events to trigger automations based on customer attributes or activity.
Assisted campaign creation
Build your own creatives based on pre-built templates and reusable elements. Get help from the AI-powered message composer and image suggestions.
Reachability check
Make sure a user can receive your message, or send it via an alternative channel. Your push was delivered but never opened? Track and react on it too!
1-to-1 personalization
Provide unique customer experiences and be relevant to any user's context with the Dynamic Content and Liquid Templates.
A/B/n tests
Incentivize your clients to move on along their journey paths. Compare multiple branches and experiment to find the best-performing messaging.
Scheduling and automation
Set up one-time or regular sending of your messages, and define frequency capping to limit the number of communications a user may receive at a time.
RFM analysis
Recency, Frequency, and Monetary value analysis lets you segment your customers based on their engagement level and revenue potential.
Analytics and reports
See how your campaign performs right on the Journey canvas and in dashboards. Check CTRs and retention rates for audience segments, and report on conversions.
Integrate other services
Choose among pre-built integrations or connect your existing martech tools to Pushwoosh CDP seamlessly. Integration is quick and easy!
CDP & data streaming
Analytics
In-app purchases
Automation
Acquisition
E-commerce platforms
Low-code platforms
Customer journey examples with default elements to use right away
Here is how brands unlock the power of Pushwoosh Customer Journey Builder using different types of journeys. Boost onboarding, re-engage dormant users, push to conversions, and reduce churn rates by orchestrating holistic experiences tailored to each customer’s movements along their journey.
Onboarding
Send welcome in-app messages to onboard new users.
Re-engagement
Use email to stir up users who remain inactive after signing up to your app.
Cross-selling
Offer seasonal discounts via pushes or emails to earn repeat customers.
Upselling
Show an in-app message promoting premium items after a buyer shows interest in a basic product.
Subscription
Send reminders of an expiring subscription and offer perks and bonuses.
Promo
Warm up your audience with pushes about an upcoming sale.
User retention
Send pushes or emails reminding new users to continue filling in their profile.
Customer loyalty
Offer discounts and other perks to active customers.
Optimized flow, better results
Success stories from Pushwoosh users
Game app developer boosts revenue by 4.58% with engaging pushes
Instead of continuing remarketing, Bladestorm started sending recurring pushes to current users. This led to an increase in MAU by 16.62% and growing revenue. The success was due to the consistency of the pushes, a reasonable offer, and wise onboarding of recently active users.
Food delivery app increased DAU ×10 with behavior-based pushes
HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others).
Online broker has 12% growth in conversions with an omnichannel approach
AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was the average CTR 9.4 times higher than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts.
Coupon app achieves a 67.4% conversion rate with behavior-based messaging
Omada's Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. Personalized approach throughout the entire customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two thirds of users to the target action.
What marketers say about Pushwoosh Customer Journey Builder:
Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with, and marketing users find their place very quickly.
For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors.
For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.